G-Star Raw

• G-Star Raw

G-Star RAW (commonly called G-Star) is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989, which produces urban clothing. Models for the brand include Liv Tyler, Mathias Ranegie, Girls’ Generation, World Chess Champion Magnus Carlsen, Clémence Poésy and musician Sergio Pizzorno. In total, G-Star has more than 6,500 selling points worldwide.

Recent changes in governance created the necessity to design a new performance management model and reporting structure for the country organisations of G-Star Raw. QVS Consulting worked together with CPI and supported the CFO and Finance Director to make a design supporting this decentralized model with a full P&L from different perspectives.